5 Ways to Get Backlinks with Guest Posting

Boost your backlinks with these 5 guest posting strategies that don’t require SEO expertise. Learn how to increase your website’s visibility, improve your search engine rankings, and connect with a wider audience through guest posting. These effective strategies will help you build quality backlinks and establish your brand as an authority in your industry. Start boosting your online presence today!

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According to recent studies, guest posting is considered one of the most effective ways to build backlinks to your website without the need for SEO expertise.

In fact, 53% of marketers say that guest blogging is their top inbound marketing strategy.

The majority of websites with guest posts generate 63% more leads than those without. With these impressive statistics in mind, it’s clear that guest posting can be a valuable tool in any website owner’s arsenal for boosting their online presence and increasing traffic.

And the best part? There are 5 easy ways to get started with guest posting.

What Exactly is Guest Posting and How Does it Work?

Guest posting is a content marketing strategy that involves creating and publishing an article or blog post on someone else’s website or blog.

The purpose of guest posting is to reach a new audience and increase brand awareness. By writing content for another website, you can tap into their existing audience and showcase your expertise in a particular field.

Guest posting can also be an effective way to build backlinks to your own website, which can improve your search engine rankings. When you include a link to your website in your guest post, you create a valuable backlink that can help drive traffic to your site.

Looking to Expand Your Reach? Our SEO Strategy Delivers More Backlinks and Guest Posting Opportunities


How To Find Guest Posting Opportunities

Finding good guest post opportunities online is not as hard as you might believe. There are about 70 million posts being published each month by WordPress users.

There are numerous websites and blogs that accept guest posts, and many of them are actively seeking new contributors.

With persistence and a little bit of effort, you can find excellent guest post opportunities that will help you increase your exposure and grow your audience.

Here are 5 Ways to help you find guest posting opportunities:

  1. Your target audience and their niche. Look for blogs, online magazines, and websites that cater to your target audience. As an example, If you’re looking to reach out to your target audience for a guest post opportunity in the home decor niche, there are a few steps you can take. The first is to identify blogs and websites that cater to this audience.  Once you’ve found a few potential targets, take the time to read through their content and get a feel for their style and tone. Then, craft a pitch that highlights your expertise in the home decor niche and explains why your guest post would be a valuable addition to their site. Be sure to personalize your pitch and show that you’ve done your research on their site.
  2. Using Google Search Operator Keywords. Use keywords related to your niche, and add phrases like “write for us” or “guest post” to your search terms. Using Google Search Operator Keywords to refine your search results, the Google Search Operator Keywords feature allows you to enter specific keywords and phrases.
  3. Reach out to your network and ask for referrals. Your colleagues, friends, or social media connections may know of websites that accept guest posts.
  4. Social media groups related to your niche. Many groups have members who are looking for guest posts or who are willing to provide opportunities.
  5. Quantity is the Key. Submit as many pitches as you can to find more websites that are actively seeking guest posts. The more opportunities you seek out, the higher your chances of getting published. Don’t limit yourself to just a few websites or blogs – cast a wide net and explore various niches and industries. Consider reaching out to websites that are relevant to your field, as well as those that cater to a broader audience.

Remember to personalize your pitch and showcase your expertise in your chosen topic. With persistence and a willingness to put in the effort, you can build a strong portfolio of guest posts that will help you establish yourself as an authority in your field.

How To Craft a Guest Post

Crafting a guest post for submission to sites can be an effective way to increase your online visibility and establish yourself as an authority in your field.

Most of the sites that accept guest posting have guidelines such as this:

Though not all sites have that submission guideline page, some may only provide the email address for interested guest bloggers to submit and pitch ideas.

In this case, you may use the email template below:

Dear [Blog Owner],

I hope this email finds you well. I am reaching out to submit a guest post proposal for your blog. As a [niche or industry] expert and avid reader of your blog, I believe I can contribute valuable insights to your audience.

My proposed topic for the guest post is [title of the post]. In this article, I will discuss [brief overview of the topic and what readers can expect to learn]. I will also include [specific details on any relevant research, personal experiences, or data] to support my points.

I am confident that this post will be a great fit for your blog and will provide valuable information to your readers. Please let me know if you are interested in this proposal or if you have any questions or concerns.

Thank you for your consideration.

Best regards,
[Your name]

Furthermore, to ensure your guest post is accepted, it’s important to follow a few key steps.

  • Research the site you want to submit your post to and read their guidelines carefully. This will help you tailor your content to their specific audience and style.
  • Choose a topic that is relevant to the site’s audience and that you have expertise in. Make sure your post provides value to readers and is engaging and informative.
  • Use clear and concise language and break up your content into short paragraphs with headings and subheadings. This will make it easier for readers to follow and understand.
  • Be sure to include a brief author bio and a link back to your own website or social media pages. This will help drive traffic to your own content and establish your online presence.

Dos and Don’ts of Guest Posting

Guest posting can be a great way to increase your online presence and connect with new audiences.

However, there are some important dos and don’ts to keep in mind:


  1. Research the blog or website (including their Domain Authority and Traffic) you want to guest post on to ensure it aligns with your interests and expertise.
  2. Follow the submission guidelines provided by the host site, including word count, formatting, and other requirements.
  3. Provide high-quality, valuable content that adds to the conversation and engages the audience.
  4. Include a brief author bio and a link back to your own website or social media profiles.


  1. Don’t submit low-quality or spammy content that doesn’t add value to the host site’s audience.
  2. Don’t include too many self-promotional links or try to use the guest post solely as a means of promoting your own brand or product.
  3. Don’t forget to engage with readers and respond to comments on your guest post.
  4. Don’t ignore the host site’s guidelines or requirements for guest posts.



Guest posting, or writing articles for other websites, is a powerful strategy to boost your website’s search engine optimization (SEO) without the need of being an SEO expert yourself.

By creating valuable content on other websites, you can attract new audiences and drive traffic to your site.

Powerful Backlinks from high-quality websites can also boost your website’s domain authority and increase its visibility in search engine results pages (SERPs).

If you’re not already implementing a guest posting strategy, now is the time to start. Look for relevant websites in your industry that accept guest posts, and start pitching your ideas.

SkillSets Marketing offers a wide variety of services that can be tailor-fit to your agency’s needs. From Website Design and Development, Graphic Designs, Search Engine Optimisation (SEO), to Pay-Per-Click advertising (PPC).  Reach out to us if you are interested to scale your business with our services on the background that you can white-label as your own.


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